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home > health issues > tobacco > tobacco industry documents > individual documents

Tobacco Industry Documents - Individual Documents

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      new window 1978 Lorillard Memo Description: "The base of our business is the high school student" explains a Lorillard marketing expert in this formerly secret Lorillard memo. (legacy.library.ucsf.edu)
new window Activity Report -- R. J. Reynolds Description: Formerly secret tobacco industry memo shows how the tobacco giant paid for actors to smoke cigarettes in movies; movies, actors, and situations are listed. (legacy.library.ucsf.edu)
new window Brown and Williamson Tobacco Product Placement in the Movies Description: A formerly secret memo outlines the movies, the money paid, and the stars who took the money to feature smoking cigarettes in the movies; also details such as the second set of books, the preference for some stars to get paid in jewelry, cash, or cars instead of checks, and TV shows used. (legacy.library.ucsf.edu)
new window Carleton Product Placement Description: Formerly secret tobacco industry memo explains exactly how it's done. (legacy.library.ucsf.edu)
new window Motion Picture Summary Worksheet Description: RJR one-page summary of recent product placement of RJR cigarettes in movies. Names the movies and the actors involved. (legacy.library.ucsf.edu)
new window Pat Sajak Show Description: R. J. Reynolds memo explains how auto racing sponsorship was used to get Camel cigarettes advertised on TV. (legacy.library.ucsf.edu)
new window Product Placement: Joe Camel Campaign Description: Industry documents produced in Mangini v. R.J. Reynolds provide a rare inside look at product placement. In some cases itemizes the cigarette brand, the promotional fees paid, the movies and TV shows used, stars, and production companies involved. (legacy.library.ucsf.edu)
new window Sylvester Stallone's agreement Description: Letter from Stallone documenting his cigarette product placement deal with Brown and Williamson Tobacco. (legacy.library.ucsf.edu)
new window Tobacco Strategy, 1994 Description: Inside memo shows how the tobacco industry influenced the Heartland Institute, National Journalism Center, National Association of Manufacturers, Tax Foundation, and other groups to advocate and lobby for tobacco industry positions and interests. (legacy.library.ucsf.edu)
 




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